WEBSITE REDESIGN
SellCheck, Inc.
Project Context
SellCheck is a platform for testing creative effectiveness using a combination of behavioral science, visual attention algorithms and marketing expertise to measurably improve conversion rates. I recommended that SellCheck’s website be redesigned to focus intently on driving demo conversion and to match SellCheck’s modern & insightful brand personality. I drove stakeholder communication and unity in elevating SellCheck’s brand presence in the market.
Primary Goals
Clearly articulate SellCheck’s value proposition, brand story & key benefits
Increase conversion (demo)
Decrease bounce rate
Methodology
5-week process to assess the effectiveness of SellCheck’s website in driving awareness and understanding of what SellCheck is and in driving demo conversion.
Phase 1: User Interviews & Competitive Analysis
Phase 2: Research Synthesis & Content Analysis
Phase 3: Wireframing & Visual Design Handoff
User Research
Conducted 12 user interviews, including 3 user surveys & website analysis using usertesting.com.
User Feedback
User Experience Map
Industry Analysis
Exploration and deep dives were conducted for companies within the creative effectiveness research sector who compete or complement SellCheck’s core products.
Wireframes
Wireframes were drafted for the Home Page and How To Page with secondary demo sign-up and case study wireframes supplied for flow purposes. Wireframes and layout strategy were handed-over to the creative design team for visual design development.
Visual Design
A modern visual representation of the immense value SellCheck’s product and tools offer. See the before and after below.
ORIGINAL REDESIGN
