At Western Union, I identified the need to streamline marketing campaign management across 25,000 locations and deployment process by creating a custom Salesforce content management system. Built on the SalesForce.com platform, the system leveraged custom fields and review processes built around three key inputs: retail location data, sales data and content data.

Subsequently, I focused on the customer opportunity to hyper-personalize the in-store experience through targeted content. The Digital Content Delivery Platform connected to the Campaign Management System allowed Western Union to remotely manage & update kiosks in real-time and deliver customized marketing content down to a single retail location enabling us to deliver the right content to the right location at the right time.